In 2012 the European Commission finally accorded Protected Geographical
Indication status to grass-fed beef and lamb from the South West of England after a
lengthy campaign by livestock farmers.
PGI status recognises that such meat is in a class of its own: a product that is unique
to the West Country where the climate, soil types and quality of grassland all
contribute to its succulence, flavour and overall quality.
On the other hand, anyone who’s been brought up in the West Country – or lived
here for any length of time – will already be well aware how special local beef is.
And we’re proud to say that we consider ours to be some of the finest you will find
anywhere in the region. One hundred per cent of the beef sold through our shop is
sourced locally, so there are no lengthy journeys to abattoirs – which can stress
animals and affect the ultimate eating quality of the meat – and we always go for
traditional native breeds such as Devon, Hereford, Galloway, Welsh Black and
Aberdeen Angus. All our beef is traditionally hung to allow it to develop fuller
flavours and to improve its eating quality.
There has been a trend towards eating more beef from continental breeds in recent
years but meat from such animals tends to have coarser fibres and never comes up
to the quality of native British breeds which have been improved by generations of
experts and thus are perfectly matched to the nature of the land where they graze.
Local farmer Bob Hall is one of our main suppliers and has been for three decades.
His cattle are raised down on the Somerset Levels and as well as grass are, like most
cattle, fed dietary supplements. But even here we don’t rely on off-the-shelf
products. Bob’s cattle get their own blend from Crediton Mill, produced to a precise
formula which Bob and Malcolm’s father, Phil, have spent several years adjusting
and perfecting. The results, we believe, speak for themselves.
Of course at busy times of the year we have to buy in extra supplies but here at
Junction 24 we are exceptionally lucky in that the largest and most modern
livestock market in southern England is right on our doorstep.
Originally designed and opened – in 2008 – to replace the outdated and
overcrowded markets in Taunton and Highbridge Sedgemoor Auction Centre has
proved hugely successful, trading not far short of 10,000 animals a week at the
And the annual Sedgemoor Winter Fair held in December regularly surpasses itself
in the standard of animals exhibited – many of which we are able to secure to
ensure a really happy Christmas for our customers.
As always our aim is to provide exactly what our customers want, whether it’s prime
cuts or stewing beef, or perhaps something a little more unusual. So if you don’t see
what you are looking for on show in the display unit just ask – we can almost
certainly provide it.
Need some inspiration? Just head
over to our recipes page. We have
plenty of great ideas on what to cook
with our beef!
Market Way | Regional Rural Business Centre | North Petherton | Somerset | TA6 6DF
Main Shop Opening times
Mon - Wed
7.30am - 5.30pm
7.30am - 6.00pm
7.30am - 5.30pm
7.30am - 5.00pm
7.00am - 3.00pm
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